ASO Guide 2020

The Worldwide App Market: A Tale of Two Worlds

The staggering figure of 240 billion app downloads in 2019 paints a clear picture of the mobile app landscape: it’s a global phenomenon, but one with distinct regional trends.

The explosive growth in emerging markets like India, Brazil, and Indonesia is undeniable. This surge can be attributed to several factors:

• Increasing smartphone penetration: These regions are experiencing rapid economic growth and urbanization, driving a surge in smartphone ownership.

• Affordable data plans: More accessible internet access is further fueling app usage.

• Local app ecosystems: The rise of local app stores and developers catering to specific cultural needs in these regions is also a contributing factor.

However, the narrative isn’t entirely about emerging markets. While app downloads from developed countries like the US, Japan, and South Korea have slowed down, they still represent a significant portion of the market. This suggests a shift towards higher-quality and niche apps within these markets.

The data indicates that users in developed countries are increasingly looking for personalized experiences, innovative features, and value-added apps. This trend can be seen in the rise of subscription-based apps, productivity tools, and apps catering to specific hobbies and interests.

The future of the mobile app market appears bright, but the landscape is evolving rapidly. Developers need to adapt to these changing user needs and cater to the specific demands of both emerging and developed markets. The success of future apps will depend on factors like:

• Understanding cultural nuances: Apps need to be tailored to local languages, preferences, and cultural contexts.

• Providing real value: Users are becoming increasingly discerning; apps need to solve problems or offer unique benefits to stand out.

• Embracing emerging technologies: Integrating AI, AR, VR, and blockchain can lead to innovative and engaging app experiences.

The 240 billion downloads of 2019 are a testament to the power of mobile apps. As the market continues to grow, navigating these regional and technological trends will be crucial for developers and businesses seeking to capitalize on this dynamic ecosystem.