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Content Mapping Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales
The world is too noisy to pump out generic content.
Content Mapping shows you how to turn your content into your greatest competitive advantage.
In this book, you’ll discover:
- How to map content to the intent of your potential buyers and get them to say “yes”
- How to increase your revenue by using relevant, personalized content
- How to transform your marketing by customizing the flow and sequence of your content
- How to create a framework for repeatable, predictable marketing success
- BONUS: Key action items at the end of each chapter to help you practice what you learn
In today’s crowded marketplace, Content Mapping helps you rise above the noise—not by raising the volume, but by raising the value of your content.
Review
Praise for Content Mapping
“I’ve been waiting for a book like Content Mapping. Adaso does a phenomenal job breaking the components of creating content and marketing to your audience. This is a book of precision when it comes to content strategy. I encourage every marketer, writer, or content creator to have this book in their vault.”
― Michelle Ngome, Marketing Consultant, Author of Network, Navigate & Nurture: The Equation to Strategic Networking
From the Back Cover
Great customers are too valuable to risk losing by pushing generic content. Content Mapping shows you how to increase trust and engagement by personalizing content.
Content Mapping is the first comprehensive blueprint on using content maps to improve a marketing program.
This step-by-step guide includes battle-tested strategies to help you:
- Transform your marketing by customizing the flow and sequence of your content
- Remove the veil of mystery from content marketing efficiency
- Create more value for your business by using compelling offers
- Increase engagement by creating remarkable content
In today’s crowded marketplace, Content Mapping helps you rise above the noise. Not by raising the volume, but by raising the value of your content.
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